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TG Casino required a commercially effective partnership with a tier-one football club that could deliver measurable revenue, not just brand visibility.
Football Media structured a multi-market sponsorship platform, powered by DEANE AI, optimising rights selection, audience targeting, and activation sequencing across Europe.
Football Media transformed elite football sponsorship from a brand asset into a scalable commercial platform, unlocking sustained value across multiple European markets.
The partnership generated significant revenue growth and established a repeatable sponsorship model for future expansion.