Football Media CEO Dean Akinjobi shares coffee and conversation with Reebok founder Joe Foster, diving into brand-building, marketing strategy, and the personal principles that create lasting impact in sport and business.
“I agree, Dean, brand-building is about creating that emotive connection. It’s also more emotional — there’s emotion in building a brand. Making money, that’s a different story.”
— Joe Foster, Founder of Reebok
This candid conversation between Dean Akinjobi and Reebok founder Joe Foster, is a powerful exchange of ideas, experiences, and insights touching on legacy, leadership, branding, innovation, and storytelling.
🎥 Watch the full conversation below