Menu
As an official sponsor of the UEFA Champions League, Heineken sought to deepen its connection with football fans by transforming sponsorship rights into active fan participation.
Football Media designed a fan-first engagement strategy that leveraged the aspiration of the Champions League experience, reframing sponsorship from broadcast exposure into a participatory fan experience.
A social-led competition encouraging fans to submit photos featuring themselves with a Heineken bottle for the chance to win Champions League tickets, driving organic participation and sharing.
43.5% uplift in brand engagement.
Demonstrated Football Media’s ability to convert elite football sponsorship rights into high-engagement fan experiences and measurable brand impact.
