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We own and operate sites and help publishers to monetize their audiences with our selected client campaigns. We educate publishers and brands on the ever-changing digital content and brand advertising landscape using of our industry knowledge and years of experience.

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Discover our case studies

Football Media helps a wide range of brands across multiple sectors to achieve their marketing and advertising objectives through integrated digital football advertising and sponsorship activation.

Campaign:

Arsenal v Tottenham – Derby Video Debate featuring David Seaman and Tim Sherwood / TAG Heuer Pressure Test

Objective:

Generate Video views and fan engagement around the derby day video and participation on the TAG Heuer Pressure Test

RESULTS

Campaign:

Following on from research conducted on Naked Wines customer database, a decision was taken to leverage the Naked Wines brand to football fans.

Objective:

Generate targeted awareness of Naked Wine amongst Football fans

RESULTS

Campaign:

Premier League and Champions League

Objective:

Generate targeted brand awareness and mass share of voice around Premier League and Champions League fixtures

 

RESULTS

Solution

Football Media delivered a targeted solution across our Arsenal and Tottenham fan sites that included:

  • TAG Heuer Derby Day Video and Pressure Test global exclusive digital advertising site takeovers
  • Sponsored Editorials - TAG Heuer Derby Video /Pressure Test Sponsored Tweets - TAG Heuer Derby Video /Pressure Test
  • Sponsored Facebook posts - TAG Heuer Derby Video /Pressure Test

Results

  • Over 2 million video views delivered
  • Video length 24 minutes – average time viewed 23 minutes 31 seconds
  • 1 million ad views
  • 1,080,000 social media views

Solution

Football Media delivered a targeted integrated advertising solution

  • Naked Wines display advertising
  • Naked Wines Bespoke content marketing across fan sites
  • Social Media promotions with exclusive special offers

Results

  • Display Advertising CTR – 0.75%
  • Content promotions CTR – 2.5%

Solution

Football Media delivered a targeted integrated advertising solution across our Premier League fan sites and sites that cover Champions League football. Channels included.

  • Betway in-content video advertising before and during matches
  • Betway match and team specific display brand advertising targeted to relevant fan sites and their audiences
  • Betway social media posts featured odds, promoted on fans sites Twitter and Facebook pages before and during matches

Results

  • Video and display advertising channel CTR – 1.01%
  • Twitter and Facebook social posts CTR – 1.11%