Sponsorship

We help a wide range of brands to secure official football club sponsorships and deliver sponsorship activation through strategic campaign planning and implementation across our fan sites and social media channels to help brands effectively leverage their sponsorship.

We’ve worked with sponsors of The Premier League, Champions League, Manchester United, Real Madrid, Manchester City, Chelsea, Arsenal, West Ham United, Watford FC and many more across various sectors from Betting, FMCG and Fashion through to Luxury Watches and Skin Care.

Discover our case studies

Football Media helps a wide range of brands across multiple sectors to achieve their marketing and advertising objectives through integrated digital football advertising and sponsorship activation.

Campaign:

Arsenal v Tottenham – Derby Video Debate featuring David Seaman and Tim Sherwood / TAG Heuer Pressure Test

Objective:

Generate Video views and fan engagement around the derby day video and participation on the TAG Heuer Pressure Test

Campaign:

Following on from research conducted on Naked Wines customer database, a decision was taken to leverage the Naked Wines brand to football fans.

Objective:

Generate targeted awareness of Naked Wine amongst Football fans

Campaign:

Premier League and Champions League

Objective:

Generate targeted brand awareness and mass share of voice around Premier League and Champions League fixtures

 

Solution

Football Media delivered a targeted solution across our Arsenal and Tottenham fan sites that included:

  • TAG Heuer Derby Day Video and Pressure Test global exclusive digital advertising site takeovers
  • Sponsored Editorials - TAG Heuer Derby Video /Pressure Test Sponsored Tweets - TAG Heuer Derby Video /Pressure Test
  • Sponsored Facebook posts - TAG Heuer Derby Video /Pressure Test

Results

  • Over 2 million video views delivered
  • Video length 24 minutes – average time viewed 23 minutes 31 seconds
  • 1 million ad views
  • 1,080,000 social media views

Solution

Football Media delivered a targeted integrated advertising solution

  • Naked Wines display advertising
  • Naked Wines Bespoke content marketing across fan sites
  • Social Media promotions with exclusive special offers

Results

  • Display Advertising CTR – 0.75%
  • Content promotions CTR – 2.5%

Solution

Football Media delivered a targeted integrated advertising solution across our Premier League fan sites and sites that cover Champions League football. Channels included.

  • Betway in-content video advertising before and during matches
  • Betway match and team specific display brand advertising targeted to relevant fan sites and their audiences
  • Betway social media posts featured odds, promoted on fans sites Twitter and Facebook pages before and during matches

Results

  • Video and display advertising channel CTR – 1.01%
  • Twitter and Facebook social posts CTR – 1.11%