TAG Heuer – Arsenal vs Tottenham North London Derby
Challenge
TAG Heuer sought to associate its brand with moments of pressure, precision, and performance during one of football’s most emotionally charged fixtures.
Strategy
Football Media designed a narrative-led activation centred on derby tension, using video and live-match environments to maximise emotional engagement.
Impact
An average video watch time of over 23 minutes demonstrated deep emotional engagement during one of football’s most intense matchdays.
Supporting Signals
The campaign achieved strong reach and engagement metrics across premium football audiences, reinforcing brand alignment with high-performance moments.
