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Visit Germany sought to reposition the country as a future-focused travel destination, using football as a cultural gateway ahead of UEFA EURO 2024. The objective was long-term brand perception and intent, not short-term tourism spikes.
Football Media applied audience intelligence to identify high-intent football fans across key international markets, activating at moments where cultural relevance and travel consideration intersected.
Football Media helped Visit Germany reach high-intent football audiences globally at the moment future travel decisions were being formed — embedding Germany into the emotional build-up to EURO 2024.
Campaign delivery achieved over 24 million impressions across premium football environments, reinforcing relevance at scale.
