ZO Skin Health x West Ham United Women – Long-Term Performance & Innovation Partnership

The Challenge

ZO Skin Health wanted to move beyond traditional sponsorship and embed its expertise within elite sport, building long-term credibility, operational integration, and sustained commercial growth.

The Strategy

Football Media structured one of the longest-running partnerships in women’s football, creating a fully integrated performance-led partnership rather than a surface-level brand placement.

Key Innovations

A 6.5-year partnership with West Ham United Women. Creation of the first-ever in-house skincare professional in elite sport, supporting athlete welfare, recovery, and performance.

The Impact

30–40% average year-on-year brand growth throughout the partnership. One of the longest-running and most innovative deals in women’s football. Positioned ZO Skin Health as a performance partner, not a sponsor.